Aug 10, 2013

Bang & Olufsen eyes digitally-savvy consumers via Mr Porter.com partnership

From the Luxurious website Luxury Society
“Bang & Olufsen’s award-winning B&O Play collection will be sold, alongside other luxury products, through Mr Porter in the United States. B&O Play debuted in January 2012 to appeal to design enthusiasts looking to stay digitally connected.

“Mr Porter is a premium on-line retail destination for men with a great reputation. We believe the B&O Play collection will resonate well with their design and performance-oriented clientele, said Monica Gartner, senior public relations manager for Bang & Olufsen, Denmark.”
Source HERE

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